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City Brand Media Purchases a 25 City(dot)Com Portfolio, Bringing Owned/Managed Online Brands to 140

For Immediate Release… June 3, 2015… Oakland, California.

City Brand Media, a media, publishing, and management company dedicated exclusively to the City(dot)com business model, has just finalized a purchase of 25 small to medium sized market City brands. CEO and Partner Fred Mercaldo states, “In addition to our ownership of and, we have added an additional 25 new brands to our existing 115 PLUS managed cities. As the world continues to evolve as to how we research information and navigate our daily lives in the digital space, we believe totally in the credibility that pure City(dot)com brands brings to the marketplace. Advertisers and consumers both have embraced this model, and we will continue to add both managed and owned brands to our portfolio.

The portfolio was purchased from domain investor Shai Neubauer. Shai states, “While we have been an aggressive geo domain buyer in the past, our focus has changed in the previous year as we are now strictly focusing on building our Jewish niche portals, such as and others. Fred and City Brand Media were the natural buyers for my portfolio, and I am happy to see these names are in the right hands, and will be developed properly.”

“The cities and communities represent areas of population in the 7,000 to 40,000 range. While we represent many brands in some of the largest metropolitan areas in the country, we also appreciate the role, and monetization opportunities, that the pure City(dot)com brands have in smaller markets. Our new software platform will be launched in the coming 4-6 weeks, and we plan on introducing these brands into the marketplace during this time frame. Our team of programmers, content writers, graphic designers, and marketing personnel are all working diligently to design these brands from scratch, and we look forward to a successful launch.” adds Mercaldo.

City Brand Media, LLC is based in Oakland, California. City Brand Media is part of a family of companies that include Hydrant Media, a successful digital media company with Fortune 500 clients, and CallSocket, a 100 PLUS person call center. The list of managed cities, along with the new portfolio, can be viewed at their corporate website,

Terms of the deal were not disclosed, and will remain private.

For additional information, please contact Fred Mercaldo via email at; or by phone at 602-859-3786.

Fred Mercaldo

The CEO and Partner of, Fred Mercaldo, is a pioneer in the Geo Domain industry. Fred currently serves as the President of the newly-formed trade association which is a non-profit organization that provides support and a vision for anyone who owns, works in, or is interested in the local online business.

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